Johnson & Johnson has won the auction to acquire Pfizer Consumer Healthcare, topping out at $16.6 billion in cash. Pfizer Consumer Healthcare’s global business of personal care and over-the-counter (OTC) products achieved sales of $3.9 billion in 2005. Worldwide brands include Listerine oral care products and the Nicorette line of smoking cessation treatments as well as Lubriderm, Visine, Neosporin, Sudafed, Zantac and Benadryl. “This combination creates the world’s pr...